our CarolinaLiving.com team
is truly in the
lead generation business,
delivering the highest quality Carolina tourism, relocation and retirement leads for 27+ years.
We know our audience and know how to communicate with them, because that’s what we’ve been doing –
with measurable results – since 1986.
Over the years we have adapted with the drastically changing times, in both technology
and through economic cycles and relocation trends.
What started as simply a printed Guide
is today a robust business model, expanded to harness a comprehensive website, eNewsletters,
social media and lists. These components are integrated, each promoting the other, and all
with the overriding objective to best serve our readers and collect a stream of qualified
leads for our business partners.
Each branch of the CarolinaLiving brand encourages our readers to “register” by answering
our 26-question Carolina Lifestyle Survey™ (and are thus rewarded with a free copy of the current Guide).
They share information like travel dates, planned home purchase price, income (the median HHI
is $119,000) and email –
all characteristics that
are run through a
Boolean Lead Formula
specific to the
advertiser targets and
shared via weekly lead batches.
Only CarolinaLiving, which has built great credibility for providing savvy
consumers with the best in travel and real estate information, could collect
this very personal data. And remember, these frequent Carolina vacationers –
we like to call them “Turbo-Tourists” – are motivated to relocate, buy second homes (27%) and start businesses (14%).
What further sets us apart from competitors? Lifestyle content – and lots of it.
We immerse our readers in the Carolina lifestyle, allowing them to taste the salty
ocean breezes of the Lowcountry, hike to that most inspiring waterfall in the Blue
Ridge Mountains, and host the perfect lakeside family dinner in the Midlands ...
all before even stepping a foot inside these two great states.
We invite you to harness our marketing tools targeting these “Turbo-Tourists” and
continue this journey with us. Even in this recessionary period, on average every
week we see 80-90 “registrations,” and National Change of Address (NCOA) Audits
document that CarolinaLiving systems are moving at least 1,300 families/year to the Carolinas.
(Those are just the
families we can track!)