CarolinaLiving.com - Handling CarolinaLiving Leads

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CarolinaLiving
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Handling CarolinaLiving Leads

HAT MAKES THESE
LEADS DIFFERENT?

You will find CarolinaLiving leads to be unlike other media sources. With us, you get more information and detail to help salespeople create personal relationships, book tours and close sales.

HY? Our registered readers and browsers have completed a 26-question Carolina Lifestyle registration survey suggesting a high motivation to buy real estate in the Carolinas. This “psychographic” profile approach to lead generation puts us ahead of other national destination media.

~NEED PROOF?

Based on the most recent tabulations of Carolina Lifestyle registrations from the Official Guide and CarolinaLiving.com, the following profile is why salespeople love working these leads:

1. 100% have an expressed interest in Carolinas

2. 84% are fresh new inquiries; 16% seek additional information

3. 35% enjoy incomes over $100,000 and average income is $110,000*

4. 63% share the amount they plan to spend on real estate

5. 65% offer date of next visit

6. 66% offer date of relocation

7. 34% give home phone

8. 31% offer work phone

9. 89% offer email addresses

10. 60% include spouse’s name

11. 47% match PRIZM™ Lifestyle “elite, wealthy, affluent” clusters

12. 83% of men and 80% of women achieved college degrees

13. 43% are over age 50

14. 15% will start or move a business

* Not reflected are the assets these professionals bring, created from a lifetime of earnings and investments.

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~SQUEEZING THE JUICE!

We find many fulfill their leads by merely mailing a brochure and another BRC. This results in substantial marketing investment left on the table.

More successful teams begin fulfilling with a personal email, followed by a phone qualifying process, voicemail, and then a stream of collateral mailings that include brochures, newsletters and postcards.

While not everyone has telemarketing departments, we recommend you review each lead in the PDF version we send you, and note those with relocation dates, next visit dates, household incomes and telephone numbers. Assign each to a salesperson. Your welcome call to the family just putting together their tour schedule makes the extra effort worth it.

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~EMAIL DONE CORRECTLY!

Email addresses are now another gold mine for building personalized* responses. To minimize the chances of your email being trashed as SPAM, consider sending a simple text merge email note with hot links to your site. In the subject field, identify the media source of your lead, i.e. “More helpful information from CarolinaLiving.com”.

Make it more personal with a “Dear <>” in the salutation. And, include a closing sentence as such, “Hope the <> family has a safe trip to <> all the way from <>."

Let your imagination loose and load up your fulfillment email with as much personalization as possible. The "op-in rate" and response factor will be amazing.

Our registered responders are providing buyer motivation information, because they want to make sound decisions for that next stage of their life. We say, take the lead. Differentiate yourself from the pack of others whose generic email and impersonal snail mail may end up in the trash. Introduce your product in a personal way and you will be remembered.

* Emerge Software Resources: MAC only: www.sigsoftware.com; Windows & MAC: Microsoft Office – Word/Entourage email merge combo (this approach doesn’t allow a merge field in the subject line.)

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~THE TWO-FORMAT ADVANTAGE:

Our lead delivery system ensures electronic transfer (importing) of our email leads and save you expense and potential errors of re-keying. How? The first attachment is in an Excel format with critical data fields allowing you to easily import into your ACT, Propeller Head or Gold Mine database for highly personalized merge mail and email.

A second attachment includes all the rich psychographic buyer motivation data on a PDF suitable for creating warm telemarketing conversations. We now include the Claritas National Lifestyle PRIZM codes that verify household financial rankings.

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~FEEDBACK WANTED:

Our team commitment is to measurably serve your goals and deliver a lower cost of sales. If you can successfully turn leads into tours and tours into sales, then we’ve all done our jobs.

Please let us know what we else can do to make a difference.

~Center for Carolina Living


	Google ranks CarolinaLiving.com on the first screen load for over 200 search phrases.

4201 Blossom Street, Columbia, SC 29205-2850
Relocation Resource Line: 1-800-849-6683
email: pmason@carolinaliving.com
Phone: 803-782-7466
Fax: 803-790-7240
www.CarolinaLiving.com

CarolinaLiving.com Guide® Published by
the Center for Carolina Living,
a division of American Lodging Resources, Inc.
Chartered 1986, Columbia, SC.

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