CarolinaLiving Leads: Samples, Profiles, and Tips

CarolinaLiving Leads:
Samples, Profiles and Tips

HAT MAKES THESE
LEADS DIFFERENT?

You will find CarolinaLiving leads to be unlike other media sources. With us, you get more information and detail to help salespeople create personal relationships, book tours and close real estate sales.

HY? Our registered readers and browsers complete a 26-question Carolina Lifestyle registration survey suggesting a high motivation to buy real estate in the Carolinas. This “psychographic” profile approach to lead generation puts us ahead of other national destination media.

Sample Leads

Sample Coastal Lead
Sample Heartlands Lead
Sample Foothills Lead
Sample Mountain Lead
Sample Lake Lead
Sample Green Lead
Sample Over 50+ Market Lead

Audience

Based on the most recent tabulations of Carolina Lifestyle registrations from the Official Guide and CarolinaLiving.com, the following profile is why salespeople love working these leads:

1. 100% have an expressed interest in Carolinas

2. 35% enjoy incomes over $100,000 and median household income is $119,000*

3. 69% share the amount they plan to spend on real estate

4. 68% offer date of next visit tour

5. 69% offer date of relocation

6. 43% give home phone

7. 16% offer work phone

8. 93% offer email addresses

9. 60% include spouse’s name

10. 54% match PRIZM™ Lifestyle “elite, wealthy, affluent” clusters

11. 97% have earned college degrees

12. 41% are over age 50

13. 14% will start or move a business

* Not reflected are the assets these professionals bring, created from a lifetime of earnings and investments.

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Lead Fulfillment

We find many fulfill their leads by merely mailing a brochure and another BRC. This results in substantial marketing investment left on the table.

More successful teams begin fulfilling with a personalized email, followed by a phone qualifying process, voicemail, and then a stream of communications that include brochures, newsletters and postcards.

While not everyone has telemarketing departments, we recommend you review each lead in the PDF version we send you, and note those with relocation dates, next visit dates, household incomes and telephone numbers. Assign each to a salesperson. Your welcome call to the family just putting together their tour schedule makes the extra effort worth it.

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Successful eMail Campaigns

Email addresses are now another gold mine for building personalized* responses. To minimize the chances of your email being trashed as SPAM, consider sending a simple text merge email note with hot links to your site. In the subject field, identify the media source of your lead, i.e. “More helpful information from CarolinaLiving.com”.

Make it more personal with a “Dear <>” in the salutation. And, include a closing sentence as such, “Hope the <> family has a safe trip to <> all the way from <>."

Let your imagination loose and load up your fulfillment email with as much personalization as possible. Hand sign all letters! The "opt-in rate" and response factor will be amazing.

Our "registered" responders are providing buyer motivation information, because they want to make sound decisions for that next stage of their life. We say, take the lead. Differentiate yourself from the pack of others whose generic email and impersonal snail mail may end up in the trash. Introduce your product in a personal way and you will be remembered.

* Emerge Software Resources: MAC only: www.sigsoftware.com; Windows & MAC: Microsoft Office – Word/Entourage email merge combo (this approach doesn’t allow a merge field in the subject line.)

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The Excel and PDF Advantage

Our lead delivery system ensures electronic transfer (importing) of our email leads and save you expense and potential errors of re-keying. How? The first attachment is in an Excel format with critical data fields allowing you to easily import into your ACT, Propeller Head, FOCUS3, BrightDoor or Gold Mine database for highly personalized merge mail and email.

A second attachment includes all the rich psychographic buyer motivation data on a PDF suitable for creating warm telemarketing conversations. We now include the Claritas National Lifestyle PRIZM codes that verify household financial rankings.

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Feedback Wanted!

Our team commitment is to measurably serve your goals and deliver a lower cost of sales. If you can successfully turn leads into tours and tours into sales, then we’ve all done our jobs.

Please let us know what we else can do to make a difference.
Email Patrick Mason.

The Center for Carolina Living


	Google ranks CarolinaLiving.com on the first screen load for over 200 search phrases.

4201 Blossom Street, Columbia, SC 29205-2850
email: pmason@carolinaliving.com
Phone: 803.782.7466
Fax: 803.790.7240
www.CarolinaLiving.com

CarolinaLiving.com Guide®
Published by The Center for Carolina Living,
a division of American Lodging Resources, Inc.
Chartered 1986, Columbia, SC.

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